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What's New

Madhya Pradesh Food, Civil Supplies & Consumer Protection Department appoint IDSA as "Subject Matter Expert" in the State Monitoring Committee
Bihar continues to shine in direct selling in Eastern region, breaches 1300 cr. mark
Odisha direct selling industry grows at 13.3%, clocks Rs 1034 cr. mark in 2020-2021
IDSA Annual Survey FY 2020-21
Aadya Season 02
North East Annual Survey FY 2019-20
20th September 2021- West Bengal Direct Sabha 2021
27th August 2021- Telangana Direct Selling Sammelanam 2021
16th August 2021- Punjab Direct Selling Conclave 2021
16th July 2021- IDSA's Annual Survey Report 2019-20 released
10th July 2021- "Direct Selling Updates by IDSA"
24th April 2021- Panel Discussion on Impact of Covid-19 on Indian Economy and The Way Forward
8th March 2021: IDSA 'Aadya' - a celebration of Women Entrepreneurship
30th January 2021- IDSA Direc'T'alk with Mr. K.M. Rafique, International Marketing Director - DXN Marketing India
23rd January 2021- HMA - IDSA Panel Discussion on Contribution of Women Entrepreneurs towards “New India”
16th January 2021: IDSA Direc'T'alk with Mr. Sameer Nair, Managing Director - Blulife Marketing
8th January 2021: Webinar on Impact of Covid-19 on Direct Selling Industry in India
26th December 2020: IDSA Direc'T'alk with Mr. Satyan Bhatia, Managing Director - IMC
19th December 2020: IDSA Direc'T'alk with Mr. Shishir Jha, General Manager and Country Head - 4Life Research India
28th November 2020: IDSA Direc'T'alk with Mr. Abhishek Gupta, Director - Altos Enterprises Limited
Mr. Vivek Katoch, Treasurer IDSA elected as part of the WFDSA Board of Delegates
7th November 2020: IDSA - HMA Webinar on "Role of ‘Entrepreneurship’ in Self-Reliant India
IDSA, in association with RASCI & SkillEd India, launches Online Certification Program for Direct Sellers
30th September 2020: 24th Annual General Meeting of IDSA
IDSA conferred with 'Platinum' membership status by WFDSA. Special message from Tamuna Gabalaia, Executive Director, WFDSA
22nd August 2020: Webinar on Regulation of Direct Selling in India
Direc"T"alk Chapter #7 : Women Entrepreneurs - The Face of Direct Selling
Dire’T’alk Chapter #6- 25th July 2020: A Career in Direct Selling
18th July 2020: Symposium on 'The Need of Introducing Modern Concepts of Business Like Direct Selling as Part of Academic Curriculum'
Direc"T"alk Chapter #5 - 11th July 2020: Doing Direct Selling The Glocal Way
Direc"T"alk Chapter #4 - 4th July 2020: Direct Selling - Past, Present and Future
Direc"T"alk Chapter #3 - 27th June 2020: Growth of Direct Selling in India - The Way Forward
Dire'T'alk Chapter#2- 20th June 2020- Continuing Business in the Post-Lockdown Scenario
Dire'T'alk- 13th June 2020- All About Direct Selling
IDSA & Shoolini University Present Dire'T'alk : India's First Ever Knowledge Series on Direct Selling
IDSA salutes Spirit of Women Entrepreneurship, Felicitates Telangana’s Business & Social icons during 'Women for Golden Telangana'
IDSA participates in 'Kreta Suraksha Mela' in West Bengal: 24th to 26th January 2020
IDSA conducts Symposium on Annual Survey 2018-19 for Direct Selling In India in Hyderabad on October 31st 2019.
IDSA successfully organised 2nd Direc'T'alk- Direct Selling in the era of Social Networking in Hyderabad on October 31st 2019.
IDSA Chairperson Rini Sanyal & General Manager Chetan Bhardawaj attended Meeting of the ASEAN DSAs President's Working Committee (ADPWC) in Thailand on October 21st, 2019.
IDSA to release Annual Survey 2018-19 for Direct Selling in India, in association with Kantar IMRB on September 25, 2019.
IDSA to organize Panel Discussion on "How Direct Selling can contribute towards building New India" on September 25, 2019.
Himachal Pradesh Cabinet approves the Himachal Pradesh Direct Selling Guidelines 2019.
Delhi High Court Judgement mandates e-commerce portals to obtain formal authorization of Direct Selling companies before offering sale of their products on their portals.

Government Updates

The CP(DS) Rules, 2021 - follow up action
November 02, 2021 - Department of Consumer Affairs notifies Legal Metrology (Packaged Commodities) Amendment Rules, 2021
December 28, 2021 - Department of Consumer Affairs notifies Consumer Protection (Direct Selling) Rules, 2021
March 28, 2022 – Department of Consumer Affairs postpones the effective date for implementation of Legal Metrology (Packaged Commodities)
IDSA appointed as 'Subject Expert' in the Monitoring Committee of Department of Food, Civil Supplies & Consumer Affairs, Govt of Punjab
Karnataka Direct Selling Rules 2019
Ministry of Commerce & Industry -Trade Advisory regarding email spoofing / phishing cyber frauds
Food Safety and Standards (Labelling and Display) Regulations, 2020
Model Standing Orders for Service Sector, 2020
Model Standing Orders for Manufacturing Sector, 2020
Cosmetic Rules 2020
28th December 2020 : Online submission of applications for Registration of importer of Weights & Measures and Registration of Manufacturer/ Packer/ Importer of packaged commodities.
30th October 2020: Punjab becomes the 14th State to adopt Direct Selling Guidelines
17th May 2020: Ministry of Home Affairs- Guidelines on the measures to be taken by Central, State Governments & UTs for containment of COVID-19 in the country up to 31st May 2020
27th April 2020: West Bengal Government- Sale of non-essential items allowed through home delivery mode. All associated activities in supply chain of these items also allowed
24th April 2020: Ministry of Home Affairs- Amendment in Consolidated Guidelines on the measures to be taken by Central and State Governments & UTs for containment of COVID 19 epidemic
13th April 2020: Food Safety & Standards Authority of India (FSSAI)- Grace period till 30th June 2020 for applying for renewal of license/registration for FBOs
15th April 2020: Rajasthan Government- Notification of Revised State Guidelines post MHA order
15th April 2020: Maharashtra Government- Revised Lockdown Guidelines based on MHA Guidelines
15th April 2020: Ministry of Home Affairs- Revised Consolidated Guidelines on the measures to be taken by Union Govt, States & UTs for containment of COVID-19 epidemic in the country
13th April 2020: Madhya Pradesh Government- User manual to apply and receive Lockdown e-pass
13th April 2020: Ministry of Social Justice & Empowerment- Advisory for protection of Senior Citizens aged 60 years and above, with Do’s and Don’ts
11th April 2020: Food Safety & Standards Authority of India (FSSAI)- Extension of due date for submission of Annual/Half yearly returns by manufacturers/processors and importers of food products
10th April 2020: Ministry of Corporate Affairs- COVID-19 related Frequently Asked Questions (FAQs) on Corporate Social Responsibility (CSR)
8th April 2020: Department of Consumer Affairs- List of Nodal Officers in States & UTs dealing with matters related to Consumer Affairs
8th April 2020: Ministry of Home Affairs- Consolidated Guidelines on the measures to be taken by Central and State Governments & UTs for containment of COVID 19 epidemic
3rd April 2020: Ministry of Home Affairs- 4th Addendum to Guidelines on the measures to be taken by Central and State Governments & UTs for containment of COVID 19 epidemic
2nd April 2020: Ministry of Home Affairs- Order to States & UTs regarding Consolidated Guidelines for containment of COVID 19 epidemic
29th March 2020: Ministry of Home Affairs- Order regarding Constitution of Empowered Groups
29th March 2020: Ministry of Home Affairs- Consolidated Guidelines after incorporating changes made in 1st & 2nd Addendum
27th March 2020: Ministry of Home Affairs- 2nd Addendum to Guidelines dated 24th March on the measures to be taken by Central and State Governments & UTs for containment of COVID 19 epidemic
26th March 2020: Ministry of Home Affairs- Issue of Standard Operating Procedure (SOP) for maintaining supply of Essential Goods
26th March 2020: Ministry of Food Processing Industry- State governments mandated to ensure maintenance of food supply chain and appointing a Nodal officer
26th March 2020: Ministry of Food Processing Industry- Grievance Cell & Business Immunity Platform in the wake of lockdown arising out of COVID 19
25th March 2020: Department for Promotion of Industry & Internal Trade- Setting up of Control Room in DPIIT to monitor issues of internal trade, manufacturing, delivery and logistics of essential commodities during lockdown
24th March 2020: Ministry of Home Affairs- Guidelines on the measures to be taken by Central and State Governments & UTs for containment of COVID 19 epidemic
23rd March 2020: Department of Promotion of Industry & Internal Trade- Advisory to States for allowing Food Processing companies to manufacture and supply
20th March 2020: Department of Consumer Affairs- Establishment of Control Room for management of COVID 19 logistics
20th March 2020: Department of Consumer Affairs- Advisory regarding exemption for Warehouses and Logistics Chain
Department of Consumer Affairs publishes 'Draft Direct Selling Rules' for stakeholders' comments
FSSAI brings amendment in 8th July order exempting Direct Sellers from taking FBO registration
Government of India notifies amendments in FDI Policy, includes 'Contract Manufacturing' in the ambit of Manufacturing Sector
Government notifies Consumer
Protection Act 2019
Rajya Sabha passes Consumer
Protection Bill 2019
Lok Sabha Passes Consumer Protection Bill 2019
Inter-Ministerial Committee on Virtual Currencies submits its Report along with Draft Bill 'Banning of Cryptocurrency & Regulation of Official Digital Currency Bill, 2019'
FSSAI exempts Direct Sellers from taking FBO registration

International Updates

Canada DSA and DSEF Initiate Canadian Academic Entrepreneur Challenge
DSA Canada Launches First Direct Sellers Day
WFDSA releases 2020 Global Philanthropy Report of the Direct Selling Industry
WFDSA releases 2019 Global Direct Selling Statistics
DSA Canada announces DSA 2020 Academic Scholarship Program
SELDIA Postpones 8th European Direct Selling Conference
USDSA Reinforces its Commitment to Consumers by Calling for Heightened Measures to Ensure Accurate Product Claims
Brazil DSA to Celebrate 40th Anniversary in 2020
Direct Selling Australia Launches 2020 Conference
US DSA and The Crummer Graduate School Launch Executive Education Program on Direct Selling
Direct Selling Association 2019 Sales and Marketing Conference Reveals New Data on American Attitudes Toward Direct Selling and Independent Work
Australia DSA Organizes Second Annual Women in Leadership Seminar on 12th November 2019
DSA of Ecuador hosts WFDSA’s Association Performance Program for the Latin America DSAs in Quito, Ecuador on November 8 & 9
Nu Skin Introduces New Products and Initiatives and Raises $1.5 Million for Children's Causes
Five Business Opportunities Perfect for Twenty-Somethings
Registration for WFDSA World Congress 2020 Now Open
AdvoCare Will Pay $150 Million to Settle FTC Charges
Direct Selling Association Applauds Direct Seller Exemption in California AB 5
Tupperware India launches its 9th Exclusive Brand Outlet in India
MONAT速 EXPANDS INTO EUROPE WITH ITS LAUNCH INTO IRELAND AND POLAND
Herbalife Nutrition Announces Plans to Open First Product Innovation Center in Shanghai
Mary Kay Funds Grant to Fight Cancer
FTC Fines Operators of Crypto MLM Scheme
Canada DSA Announces Five New Board Members
Australia DSA Board Elects New Director
Young Living Goes Green
Avon declares support for United Nations Women's Empowerment Principles
US Direct Selling Association Supports H.R. 3522, the Preserving Direct Seller Independence Ac
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About IDSA

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.

IDSA strives to create and further an environment conducive to the growth of direct selling industry in India, partnering industry and government alike through advisory and consultative activities.

IDSA catalyses change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility , clarity & confidence in Direct Selling.

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Powerful Voices

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What is Direct Selling ?

As the term implies, it simply means selling direct to the end-users. Direct selling is recognised as a dynamic marketing approach in the distribution of products and services directly to the consumers...

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Members Benefits

As an IDSA member you will take pride in using the association logo- the hallmark of excellence in delivering goods and services of highest quality , following ethical business practices recognised by policymakers worldwide.....

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International Affiliation

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